About
Celebrate the past. Inspire the future.
We carry merch celebrating black entrepreneurship and excellence, featuring our flagship brand, Greenwood Ave.
Dreamland Tee inspired by the Williams Dreamland Theatre in the Historic Greenwood District, destroyed 1921. Rebuilt in 1922!
Greenwood Ave. is a celebration. Created by Goldmill Co. in 2018, it was birthed as a need to honor a far too often hidden piece of history, the Tulsa Race Massacre of 1921; the year from which our namesake derives.
While there story of the massacre continues to gain traction, we found that there was a need to celebrate the innovators, risk-takers and pioneers that built the original Black Wall Street.
Along with a selection of merch that honors history and promotes our brand, Greenwood Ave. is a web series aiming to inspire creators around the world.
With your support, we also give 10% of every purchase back to community building efforts in North Tulsa. We believe Greenwood Ave. is not a place, but a vision. Together, We are Greenwood Ave.